Pepsi Number Fever
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people.
The logo for the sales promotion. | |
| Date | February – May 25, 1992 |
|---|---|
| Location | Philippines |
| Also known as | 349 incident |
| Type | Sales promotion likely as part of the Cola Wars |
| Outcome | Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Later riots and protests due to multiple Pepsi products "349" bottle caps, the winning number for the ₱1 million prize, distributed |
| Deaths | at least 5 |
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