Pears (soap)
Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.
Pears brand logo | |
| Product type | Soap, Face wash |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever |
| Country | London, United Kingdom |
| Introduced | 1807 |
| Related brands | Lifebuoy, Lux, Dove |
| Markets | United Kingdom, India, Sri Lanka, Nigeria |
| Previous owners | A. & F. Pears Ltd. (1917) |
| Registered as a trademark in | |
| Website | All brands | Unilever |
Lever Brothers, now Unilever, acquired A. & F. Pears in 1917. Products under the Pears brand are currently manufactured in India and Saudi Arabia for global distribution.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.