Pathos

Pathos (/ˈpeɪθɒs/, US: /ˈpeɪθoʊs/; pl. pathea or pathê; Ancient Greek: πάθος, romanized: páthos, lit. 'suffering or experience') appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art.