Parugu

Parugu (transl. The Run), titled In the Name of Love in the UK, is a 2008 Indian Telugu-language romantic action drama film written and directed by Bhaskar. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. The film is produced by Dil Raju on Sri Venkateswara Creations whilst Mani Sharma scored the film. Vijay K. Chakravarthy and Marthand K. Venkatesh performed the cinematography and editing of the film respectively.

This plot follows Neelakanta (Raj) and his love for his two daughters, Subbalakshmi (Poonam Bajwa) and Meenakshi (Kaur). Subbalakshmi elopes with Errababu with the help of Krishna (Arjun). Neelakanta gets hold of Krishna to know about his daughter's whereabouts, but Krishna and Meenakshi fall for each other. The rest of the story deals with how Krishna convinces Neelakanta for their marriage.

The film was officially launched on 15 March 2007 at Hyderabad, and the principal photography began in June 2007. The film was shot in Hyderabad, Kerala, Kodaikanal and Rajahmundry while a song was shot in Jordan. The principal photography came to an end in April 2008, though the makers planned it to complete by January 2008. The film is released worldwide on 1 May 2008.

Parugu was successful at the box office, earning distributors a share of ₹20 crore. The film won two Nandi Awards and won a Filmfare Award South among three nominations. The film is remade in Odia as Sanju Aau Sanjana (2010), in Bengali as Shedin Dekha Hoyechilo (2010), in Nepali as Dabab (2013), and in Hindi as Heropanti (2014).

The film was dubbed and released into Malayalam under the title Krishna in the same year and which was performed blockbuster at box office.