Parler

Parler (pronounced "parlor") is a now-closed American alt-tech social networking service associated with conservatives. Launched in August 2018, Parler marketed itself as a free speech-focused and unbiased alternative to mainstream social networks such as Twitter and Facebook. Journalists described Parler as an alt-tech alternative to Twitter, with its users including those banned from mainstream social networks or who oppose their moderation policies.

Parler
Screenshot
A Parler feed showing Andy Biggs
Type of businessPrivate
Type of site
Social networking service
Founded2018 (2018)
HeadquartersNashville, Tennessee
Founder(s)John Matze Jr.
Jared Thomson
Rebekah Mercer
CEOGeorge Farmer
IndustryInternet
Employees30 (as of 2020)
ParentStarboard
URLparler.com (currently down)
RegistrationRequired
Users700,000 to 1 million (active)
as of January 2022
20 million (total)
as of January 2021
LaunchedSeptember 2018 (2018-09)
Current statusClosed down

Parler received criticism for its content policies, which some journalists and users claimed were more restrictive than the company portrays and sometimes more restrictive than those of its competitors. Conservatives praised Parler as offering an alternative to censorship they claim to endure on more mainstream platforms, such as Facebook and Twitter.

Parler's userbase grew exponentially during 2020 with minimal content moderation. After reports that Parler was used to coordinate the 2021 storming of the U.S. Capitol, several companies denied it their services. Apple and Google removed Parler's mobile app from their app stores, and Parler went offline on January 10, 2021, when Amazon Web Services canceled its hosting services. Before it went offline in January 2021, according to Parler, the service had about 15 million users. Parler called the removals "a coordinated attack by the tech giants to kill competition in the marketplace". Parler resumed service on February 15, 2021, after moving domain registration to Epik. A version of the app with added content filters was released on the Apple App Store on May 17, 2021. Parler returned to Google Play on September 2, 2022.

Parler was acquired by the digital media conglomerate Starboard on April 14, 2023, and was shut down on the same day. According to a statement by Starboard on the website's holding page, now removed, this was a temporary measure to allow the site to "undergo a strategic assessment".

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