Sports Entertainment Group
Sports Entertainment Group (SEG), formerly Pacific Star Network, is an Australian sports media content and entertainment business. SEG is the owner and parent company of Sports Entertainment Network (SEN).
| Formation | 1994 |
|---|---|
| Type | Publicly listed company |
| Headquarters | Melbourne, Victoria, Australia |
CEO | Craig Hutchison |
Chairman | Craig Coleman |
| Colm O'Brien Andrew Moffat Ronald Hall Chris Giannopoulos | |
| Website | sportsentertainmentnetwork |
Formerly called | Ledge Group Limited (1994) Media Technology Corporation Limited (1994–2000) Data and Commerce Limited (2000–2004) Pacific Star Network Limited (2004–2020) |
In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal. They sold Morrison Media Services to Nextmedia in September 2018.
In January 2018, Pacific Star Network acquired 100 per cent of equity in Crocmedia. In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network. Two months later, Pacific Star Network changed its name to Sports Entertainment Group.
Under Pacific Star Network and Crocmedia, the company owned 25 percent of National Basketball League (NBL) team Melbourne United between 2018 and 2021. In July 2021, SEG purchased rival NBL team the Perth Wildcats for roughly $8.5 million. In November 2021, SEG's New Zealand subsidiary purchased New Zealand National Basketball League (NZNBL) team the Otago Nuggets. In April 2022, SEN purchased Women's National Basketball League (WNBL) team the Bendigo Spirit. In July 2023, SEN acquired a Super Netball team licence.
In September 2023, it was reported that SEG posted a $9.2 million loss in the 2022–23 financial year. The company reportedly asked for covenant relief from the bank in the June quarter. In November 2023, it was reported that SEG required a cash injection or new investors in the next nine months to survive. To finish the year, SEG sold 3.75 per cent of their sporting teams business and received $1.5 million in investor funds from new individual shareholders.