Omoda
Omoda is a marque of Chinese vehicle manufacturer Chery that debuted in 2022. The marque was first introduced in Russia and Kazakhstan in October 2022, with the Omoda C5 as its first model. The vehicle is a rebadged model of the eponymous Chery Omoda 5 crossover.
| Company type | Division |
|---|---|
| Industry | Automotive |
| Founded | 2022 |
| Headquarters | Wuhu, Anhui, China |
Area served |
|
Key people | Chen Chunqing (chief executive) |
| Products | Automobiles |
| Parent | Chery |
| Website | http://www.omodaglobal.com/ |
In most markets, the marque shares the same dealers with the Chery brand. In some markets, the Omoda is positioned as a luxury brand compared to the more mainstream Chery brand.
According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern". Chery president Zhang Guibing mentioned that Omoda will serve customers who are part of the "Fashion Elite", a group of fashion-oriented customers that are "dynamic, avantgarde, and fashion-centric".
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