Odagiri effect

The Odagiri effect is a television phenomenon in which a program attracts a larger than expected number of female viewers because the program stars attractive male actors or characters. It is named after the Japanese actor Joe Odagiri, who starred in the 2000 tokusatsu show Kamen Rider Kuuga. The effect is now deployed deliberately in some shows, and is most commonly used in sports-themed and idol-themed anime.