Unit of observation

In statistics, a unit of observation is the unit described by the data that one analyzes. A study may treat groups as a unit of observation with a country as the unit of analysis, drawing conclusions on group characteristics from data collected at the national level. For example, in a study of the demand for money, the unit of observation might be chosen as the individual, with different observations (data points) for a given point in time differing as to which individual they refer to; or the unit of observation might be the country, with different observations differing only in regard to the country they refer to.

Not to be confused with unit of measurement.
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