Non-linear media

Non-linear media is a form of audiovisual media that can be interacted with by the viewer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interacting through social media. Non-linear media is a move away from traditional linear media, in which content is selected by the publisher to be consumed and is then done so passively. There is no single specific form of non-linear media; rather, what might be considered non-linear changes as technology changes. Following the development and rise of digital non-linear media, the retronym linear (used in linear television, linear channels, etc.) was introduced to refer to programmed broadcasting.