Nokia Pure
Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It has been the company's main typeface since its introduction. Its designers include Vincent Connare, creator of the classic font Comic Sans.
| Category | Sans serif |
|---|---|
| Classification | Neo-grotesque |
| Foundry | Dalton Maag |
| Date created | 2011 |
| Trademark | Nokia |
| Sample | |
The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011 and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhala, Khmer, Chinese and Klingon by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.
The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.