Nantucket Nectars

Nantucket Nectars is an American beverage company created by Tom First and Tom Scott, which began as a small business selling a variety of items to yachts in Nantucket, Massachusetts. Eventually they began selling juice blends that were originally inspired by a peach nectar Tom First had while on a visit to Spain. Today the brand is owned by Keurig Dr Pepper and offers drinks in several different flavors.

Originally the beverage was sold in 16 fluid-ounce glass bottles with caps that featured information about Nantucket Harbor and the history of Nantucket Nectars. Now the drinks come in 15.9 fl oz (470 mL) bottles made with 100% recycled plastic (excluding the cap and label).

The success of "Tom and Tom," as the business duo became known, has become a piece of modern business lore. The company was featured on the Inc. 500's list of 500 fastest growing U.S. companies for five years in a row. The story of how they grew their brand is the subject of a popular Harvard Business School case study, which was published in 1998 by Jon Biotti, Joseph Lassiter, William A. Sahlman.