Myer

Myer (stylised MYER) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products across women's, men's, and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; connected home; furniture; toys; books and stationery; food and confectionery; and travel goods.

This article is about the Australian department store chain. For other uses, see Myer (disambiguation).

Myer Holdings Ltd
Company typePublic
ASX: MYR
IndustryRetail
Founded1900 (1900)
Headquarters1000 La Trobe Street Docklands, Victoria, Australia
Number of locations
57 (2023)
Key people
Sidney Myer (Founder)
John King (CEO)
JoAnne Stephenson (Acting Chair)
Elyse Knowles (Ambassador)
Kris Smith (Ambassador)
ProductsWomenswear, Menswear, Beauty, Homewares, Electrical, Toys, and General Merchandise
Revenue
  • A$2.989 billion (2022)
  • A$184.2 million (2022)
  • A$60.2 million (2022)
    (excluding implementation costs)
Number of employees
14,000+
Websitemyer.com.au

Myer's primary department store rival is David Jones. Myer has long been Australia's largest department store by revenue and store count.

Myer's current brand ambassadors are Elyse Knowles, who was signed in 2018, and Kris Smith. In 2019, Myer engaged Australian actress Asher Keddie as the brand's 'Style Ambassador', and Western Australian Indigenous model Sarsha Chisholm as the brand's 'Youth Ambassador'. The department store also engages a number of other personalities, including Rachael Finch, as 'fashion ambassadors'.

Australian model, and Miss Universe 2004, Jennifer Hawkins was the long-serving 'face of Myer' for 12 years, until her departure from the role in 2018.

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