Motion Theory

Motion Theory was an American production company founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company was located in Marina Del Rey in Los Angeles, California, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.