MoVoxx

MoVoxx is a mobile advertising company that places short, interactive ads under opt-in SMS content. MoVoxx provides marketers with access to a mobile audience by partnering with SMS content publishers who send out mass text messages to consumers. MoVoxx uses ad placement to engage in demographic, contextual, and device targeting. The interactive advertisements include SMS Reply, Click to WAP, Click to Video, Click to Buy, and Click to Twitter.

MoVoxx
Company typePrivate
IndustryMobile Advertising
Founded2006 (2006)
Founder
  • Alec Andronikov (CEO)
  • Derek Merrill
Headquarters
Santa Monica, California, USA
ProductsMobile Advertising Network
Publisher Monetization
SMS Gateway
Websitewww.movoxx.com

MoVoxx was merged with Adenyo, an international mobile marketing company, in May 2010. The combined company was then acquired by Motricity (Nasdaq:MOTR) for $100M.

Alec Andronikov (CEO) and Derek Merrill were co-founders of MoVoxx.

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