Mercer, Wisconsin

Mercer is a town in southern Iron County, Wisconsin, United States. The population was 1,649 at the 2020 census. The census-designated place of Mercer and the unincorporated communities of Carter and Manitowish are located within the town.

Mercer, Wisconsin
Downtown Mercer in the census-designated place (CDP)
Motto: 
Loon Capital of the World
Location in Iron County and the state of Wisconsin.
Coordinates: 46°10′3″N 90°6′15″W
Country United States
State Wisconsin
CountyIron
Area
  Total184.8 sq mi (478.5 km2)
  Land168.0 sq mi (435.2 km2)
  Water16.7 sq mi (43.3 km2)
Elevation
1,611 ft (491 m)
Population
 (2000)
  Total1,732
  Density10.3/sq mi (4.0/km2)
Time zoneUTC-6 (Central (CST))
  Summer (DST)UTC-5 (CDT)
Area code(s)715 & 534
FIPS code55-51200
GNIS feature ID1583700

Mercer identifies itself as the "Loon Capital of the World" to promote tourism. A wildlife study found Mercer had the highest concentration of common loons in the world. In front of the Mercer Chamber of Commerce's information center, there is a 16-foot (4.9 m), 2,000-pound (910 kg) statue named "Claire de Loon". Mercer also hosts an annual "Loon Day" festival, which features an arts and crafts fair, live music and a loon calling contest.

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