Media Prima
Media Prima Berhad (doing business as Media Prima and stylized in lowercase title) is a Malaysian media company based in Petaling Jaya, Selangor. It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media. Media Prima employs over 5,000 staffs in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms part of the mass media triopoly in the country along with Radio Televisyen Malaysia (RTM) and Astro.
Sri Pentas in Bandar Utama, the headquarters of Media Prima. | |
| Formerly | Profitune Berhad (2001–2002) |
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| Company type | Public limited company |
| MYX: 4502 | |
| ISIN | MYL4502OO000 |
| Industry | |
| Founded | 23 September 2003 |
| Headquarters | New Straits Times Press Balai Berita, Bangsar, Kuala Lumpur, Malaysia Radio and Television Sri Pentas, Petaling Jaya, Selangor, Malaysia |
Key people |
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| Revenue | RM 8.81 billion |
| RM 95.7 million | |
| Owner |
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Number of employees | 5,384 (December 2022) |
| Divisions | • Television: TV3, NTV7, 8TV, TV9, Wow Shop • Radio: Eight FM, Kool 101, Fly FM, Hot FM, Molek FM • Other divisions: Audio+, New Straits Times Press, Primeworks Studios, Big Tree, REV Media Group, Tonton |
| Website | www |
Originally established in 2001 as Profitune Berhad, the company changed to its present name in 2002 and began operations a year later after the demerger of Malaysian Resources Corporation Berhad's (MRCB) media assets. The company operates four television channels — TV3, NTV7, 8TV and TV9 and also five radio stations – Kool 101, Fly FM, 8FM, Hot FM and Molek FM. Media Prima is also the owner of New Straits Times Press, Malaysia's largest newspaper publisher with five national news brands – New Straits Times, Berita Harian, Harian Metro, Sin Chew Daily and Guang Ming Daily.
Primeworks Studios, Media Prima's commercial subsidiary, responsible in produces, distributes and sells Media Prima TV networks' programs as well as helps to generate funding for content provision and also distributes TV3's online news service, Buletin TV3. The company currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings, one of Southeast Asia's leading digital media groups. In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.