McCafé
McCafé is a coffee-house-style food and beverage chain, owned by McDonald's. Conceptualised and launched in Melbourne, Australia, in 1993, and introduced to the public with help from McDonald's CEO Charlie Bell and then-chairman and future CEO James Skinner, the chain reflects a consumer trend towards espresso coffees.
| Company type | Subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | Melbourne, Victoria, Australia, in 1993 |
| Headquarters | , United States |
Area served | Global |
Key people | Chris Kempczinski(CEO) |
| Products | Coffee and foods |
| Parent | McDonald's |
| Website | McDonald's McCafé |
Reports indicated that McCafé outlets generated 15% more revenue than a regular McDonald's and, by 2003, were the largest coffee shop brand in Australia and New Zealand. After McDonald's Australia experimented with automatic espresso-pronto machines in the last decade and it failed to catch on, all Australian stores were subsequently renovated and converted to McCafé outlets.
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