Max Miedinger
Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
Max Miedinger | |
|---|---|
| Born | 24 December 1910 Zurich, Switzerland |
| Died | 8 March 1980 (aged 69) Zurich, Switzerland |
| Alma mater | Kunstgewerbeschule Zürich |
| Occupation | Typographer |
| Notable work | Helvetica |
Between 1926 and 1930 Miedinger trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule Zürich.
By the time Miedinger died in 1980, his Helvetica idea, which the company Linotype paid him royalties until the time of his death, had become a huge part of the typographical landscape.
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