Mattel163
Mattel163 Limited is a 50–50 joint venture between American toy manufacturing and entertainment company Mattel and Chinese Internet company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties. Its headquarters are located in both Hangzhou, China and El Segundo, California. The "163" in the name refers to the NetEase's domain, 163.com.
| Formation | 2017 |
|---|---|
| Founder | Amy Huang |
| Type | Joint venture |
| Headquarters | |
| Products | UNO!, Phase 10, Skip-Bo |
| Services | Video game development |
| Owner | Mattel (50%) NetEase (50%) |
| Website | https://mattel163.com |
The first product published was UNO!, originally launched for Facebook Instant Games in 2017, and launched later on iOS and Android.
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