Mastertronic Group

Mastertronic Group Limited was a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004. Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company was run by MD Andy Payne and Garry Williams.

For the original Mastertronic company of the 1980s and early-1990s, see Mastertronic.
Mastertronic Group Limited
Company typePrivate
IndustryVideo games
Founded2004 (2004)
FounderAndy Payne
DefunctNovember 2015
Headquarters
Huntingdon
,
United Kingdom
Number of locations
2 offices (2014)
Key people
  • David Dunckley
  • Helen Dale
Brands
  • Mastertronic Games
  • Get Games
  • Just Flight
  • Just Trains
  • The Producers
SubsidiariesSold Out Sales & Marketing Ltd
Websitewww.mastertronic.com

Mastertronic Group licensed, published and distributed value PC software under the Sold Out, M.A.D. and PC Gamer Presents labels. They also owned the Everyone Can Play and Great Indie Games labels. Mastertronic closed in November 2015.

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