Lurpak
Lurpak is a Danish brand of butter owned by Arla Foods. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a combination of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its logo is based on the lur, an ancient instrument once used in Scandinavia.
The Lurpak logo with two crossed Lurs | |
| Product type | Butter |
|---|---|
| Owner | Arla Foods |
| Country | Denmark |
| Introduced | 23 October 1901 |
| Markets | International |
| Tagline | Good Food Deserves Lurpak |
| Website | lurpak |
Lurpak's principal market is the United Kingdom.
Lurpak butter is made from milk, but their spreadable range contains rapeseed oil.
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