Loading (TV channel)

Loading was a short-lived Brazilian television network. Launched in December 2020, initially had programming focused on attractions about pop and geek cultures, series, movies, animations and esports. Its activities were discontinued in May 2021, no longer on air with unpublished productions. Headquartered in São Paulo, capital of the homonymous state, its concessions and structure belong to entrepreneurs José Roberto Garcia and Paulo Sérgio Garcia.

Loading
TypeOver-the-air television network
Country
Brazil
First air date
December 3, 2020
AvailabilityBrazil and parts of the American continent
HeadquartersSão Paulo, Brazil
OwnerSpring Comunicação
Launch date
December 7, 2020
DissolvedNovember 27, 2021
Former names
MTV Brasil (1990–2013)
Ideal TV (2013–20, except on analog satellite signal)
Picture format
1080i (HDTV)
Channel 11
Channel 227 (DTH)
Channel 19/27 (cable)
Channel 20/31
Channel 16
CallsignsZYB 825 (São Paulo)
Official website
loading.com.br
LanguagePortuguese
ReplacedIdeal TV (except on analog satellite signal)
Replaced byIdeal TV
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