Let's Move!

Let's Move! is a public health campaign in the United States led by former First Lady Michelle Obama. The campaign aimed to reduce childhood obesity and encourage a healthy lifestyle in children.

The initiative had an initially stated goal of "solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight". Let's Move! sought to decrease childhood obesity to 5% by 2030. Despite its goal, the Let's Move! initiative did not cause a decline in obesity rates. In 2008, 68% of Americans were either overweight or obese. By 2016, that number jumped to 71.2%. In 2018, more than 73.1% of Americans were either overweight or obese.