Klout
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.
| Type of business | Subsidiary |
|---|---|
Type of site | Social Networking |
| Available in | English |
| Headquarters | , United States |
| Area served | Worldwide |
| Owner | Lithium Technologies |
| Founder(s) | Joe Fernandez Binh Tran |
| Key people | Joe Fernandez (CEO) Emil Michael (COO) |
| URL | klout |
| Advertising | No |
| Registration | Optional |
| Launched | 2008 |
| Current status | Closed |
Lithium Technologies, who acquired the site in March 2014, closed the service on May 25, 2018.
Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn (individuals' pages, not corporate/business), Twitter (now X), Wikipedia, and YouTube data to create Klout user profiles that were assigned a "Klout Score". Klout scores ranged from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users were assigned a score, users who registered at Klout could link multiple social networks, of which network data was then aggregated to influence the user's Klout Score.