Keebler Company
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.
| Company type | Subsidiary |
|---|---|
| Industry | Food processing |
| Founded | Philadelphia, Pennsylvania, U.S. (July 19, 1853) |
| Founder | Godfrey Keebler |
| Headquarters | Battle Creek, Michigan, U.S. |
Area served | Nationwide |
| Products | Cookies Crackers Ice Cream Cones |
| Parent | United Biscuits (1974–1995) Flowers Industries (1995–1998) Kellogg's (2001–2019) Ferrero SpA (2019–present) |
| Website | keebler |
The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA in 2019. The cracker lines are now marketed under the Kellogg's or Sunshine names.