KSOF
KSOF (98.9 FM "Soft Rock 98.9") is a commercial radio station licensed to Dinuba, California, and serving Fresno and Tulare counties. It is owned by iHeartMedia, Inc. KSOF carries an adult contemporary radio format, switching to Christmas music for much of November and December. Most of the programming is syndicated: "Valentine in the Morning" comes from co-owned KBIG Los Angeles, afternoon drive time is from John Tesh's "Intelligence for Your Life", and evenings feature the call-in and dedication show "Delilah." KSOF's studios and offices are located on Shaw Avenue in North Fresno.
| Broadcast area | Fresno-Visalia, California |
|---|---|
| Frequency | 98.9 MHz (HD Radio) |
| Branding | Soft Rock 98.9 |
| Programming | |
| Format | Adult contemporary |
| Subchannels | HD2: 80's hits "Lost 80s Hits" |
| Affiliations | Compass Media Networks Premiere Networks |
| Ownership | |
| Owner |
|
| KALZ, KBOS-FM, KCBL, KFBT, KFSO-FM, KHGE, KRDU, KRZR | |
| History | |
First air date | June 5, 1975 (as KLTA) |
Former call signs | KLTA (1975–1983) KOJY (1983–1990) KJOI (1990–1997) |
Call sign meaning | SOFt Rock |
| Technical information | |
| Facility ID | 54560 |
| Class | B |
| ERP | 19,000 watts |
| HAAT | 250 meters (820 ft) |
Transmitter coordinates | 36°38′11.80″N 118°56′33.6″W |
| Links | |
| Webcast | Listen Live HD2: Listen Live (HD2) |
| Website | softrock989.iheart.com |
KSOF has an effective radiated power (ERP) of 19,000 watts. The transmitter tower is off Pierce Valley Drive atop Eshom Point, in Badger, California. KSOF broadcasts in the HD Radio hybrid format; the station's HD2 subchannel plays 1980s music branded as "Lost 80s Hits", which can also be heard on iHeartRadio.