Jack Link's
Link Snacks, Inc., better known as Jack Link's Protein Snacks, is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986, using his great-grandfather's recipes. They are known for their "Messin' with Sasquatch" ads.
| Industry | Food manufacturing |
|---|---|
| Founded | Minong, Wisconsin, United States (1986) |
| Founder | John 'Jack' Link |
| Headquarters | Minong, Wisconsin, United States of America |
Area served | Worldwide |
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In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Underwood, Iowa; and its marketing office in Minneapolis.
On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base into Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.