Information deficit model

In studies of science communication, the information deficit model, also known as the deficit model or science literacy/knowledge deficit model, theorizes that scientific literacy can be improved with increased public engagement by the scientific community. As a result, the public may then be able to make more decisions that are science-informed. The model implies that communication should focus on improving the transfer of information from experts to non-experts.

Currently, many studies challenge the information deficit model as it ignores the cognitive, social, and affective factors that influence one’s formation of attitude and judgements toward science and technology.