Imperial (automobile)

Imperial was the Chrysler Corporation's luxury automobile brand from 1955 to 1975, and again from 1981 to 1983.

This article is about the Imperial marque manufactured by U.S. auto maker Chrysler between 1955 and 1983. For Imperial cars manufactured under the Chrysler marque, see Chrysler Imperial. For the early British manufacturer, see Imperial (British automobile). For the Imperial automobile from 1908 to 1916, see Imperial Automobile Company.
Imperial
Company typeDivision
IndustryAutomotive
PredecessorChrysler Imperial
Founded1955
FounderChrysler
Defunct1983 (1983)
FateInitially a car model by Chrysler, then a company division (1955–75, 1981–83)
Headquarters
Detroit
,
United States
ProductsLuxury vehicles
ParentChrysler

The Imperial name had been used since 1926, as a Chrysler luxury model, the Chrysler Imperial. However, in 1955, the company spun off Imperial into its own make and division to better compete with its North American rivals, Lincoln and Cadillac. Imperial would see new or modified body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler Corporation's other models.

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