iTunes Store

The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. When it opened, it was the only legal digital catalog of music to offer songs from all five major record labels.

The iTunes Store is available on most Apple devices, including the Mac (inside the Music app), the iPhone, the iPad, the iPod touch, and the Apple TV, as well as on Windows (inside iTunes). Video purchases from the iTunes Store are viewable on the Apple TV app on Roku and Amazon Fire TV devices and certain smart televisions. Unlike other Apple media services such as Apple Music or Apple TV+, there is no web-based interface for the iTunes Store with the exception of limited iTunes Preview pages; the desktop application has to be installed to browse the store.

While initially a dominant player in digital media, by the mid-2010s, streaming media services were generating more revenue than the buy-to-own model used by the iTunes Store. Apple now operates its own subscription-based streaming music service, Apple Music, alongside the iTunes Store.