ITV Day

ITV Day was a programming block that broadcast on ITV1 from 9.25 am until 6.00 pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, with along with [sic] a change in programming and schedule will alter viewer perception".

This article is about the branded daytime programming block on ITV1 between 2005 and 2006. For the current strand of programming, see ITV Daytime.

ITV Day
Logo used from 2005 to 2006
CountryITV Day: England, Wales, Scottish Borders, Isle of Man, Channel Islands;
UTV Day: Northern Ireland
Ownership
OwnerITV plc
History
Launched11 April 2005
Closed13 January 2006
Replaced byITV1/UTV

The "ITV Day" brand disappeared from screens on 13 January 2006, as ITV1 presentation was relaunched, along with the entire ITV family of channels.

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