IDEO

IDEO (/ˈaɪdioʊ/) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.

IDEO
Company typePrivate
IndustryDesign firm
Founded1991, with the merging of David Kelley Design (est 1978), Moggridge Associates (est 1969), ID Two (est 1979), and Matrix Product Design (est 1983).
FoundersDavid Kelley
Bill Moggridge
Mike Nuttall
HeadquartersSan Francisco, California
Key people
  • Derek Robson, CEO
  • Tim Brown, Chair
Number of employees
500+ (2023)
Websitewww.ideo.com

In 1996, Steelcase took a majority ownership stake in the firm, which continued to operate independently. By the early 2000s, the company had expanded into management consulting and organizational design. In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm, with Steelcase continuing to hold a small stake.

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