Hyperpop

Hyperpop is a loosely defined electronic music movement and microgenre that predominantly originated in the United Kingdom during the early 2010s. It is characterised by a maximalist or exaggerated take on popular music, and artists within the microgenre typically integrate pop and avant-garde sensibilities while drawing on elements commonly found in electronic, hip hop, and dance music.

Deriving influence from a varied range of sources, the origins of the hyperpop scene are commonly traced to the output of English musician A. G. Cook's record label and collective PC Music and its associated artists such as Sophie and Charli XCX. Music associated with this scene received wider attention in August 2019 when Spotify used the term "hyperpop" as the name of a playlist featuring artists such as Cook and 100 gecs. The microgenre spread within younger audiences through social media platforms, especially TikTok.