Hummer
Hummer (stylized in all caps) is a brand of pickups and SUVs first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a model under GMC in 2020. In 1998, General Motors (GM) purchased the brand name from AM General and marketed three vehicles: the original Hummer H1, based on the military Humvee, as well as the new H2 and H3 models that were based on smaller, civilian-market GM platforms.
Logo used since 2020 | |
Hummer H3 | |
| Company type | Division |
|---|---|
| Industry | Automotive |
| Founded | January 22, 1992 January 28, 2020 (Nameplate brand for GMC) |
| Defunct | May 24, 2010 (as a division of GM) |
| Fate | Revived as nameplate model brand for GMC in 2020 |
| Headquarters | Detroit, Michigan, U.S. |
| Products | H1 H2 H3 H EV (GMC) |
| Parent | General Motors |
| Website | |
By 2008, Hummer's viability in the economic downturn was questioned. Rather than being transferred to the Motors Liquidation Company as part of the GM bankruptcy in 2009, the brand was retained by GM, to investigate its sale. No final deal was made, and in 2010, Hummer dealerships began shutting down.
The nameplate returned to the marketplace for the 2022 model year, not as a separate make brand but as electric pickup truck and SUV models sold under the GMC brand as the "GMC Hummer EV". The pre-production versions of the EV began November 2021 after a $2.2 billion investment to build a variety of all-electric vehicles in GM's Detroit-Hamtramck assembly plant.