Rotogravure

Rotogravure (or gravure for short) is a type of intaglio printing process, which involves engraving the image onto an image carrier. In gravure printing, the image is engraved onto a cylinder because, like offset printing and flexography, it uses a rotary printing press.

"Gravure" redirects here. For the similar photographic process using copper plates, see Photogravure. For the type of Japanese model, see Gravure idol.

Once a staple of newspaper photo features, the rotogravure process is still used for commercial printing of magazines, postcards, and corrugated (cardboard) and other product packaging.

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