Gotham (typeface)
Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
| Category | Sans-serif |
|---|---|
| Classification | Geometric |
| Designer(s) | Tobias Frere-Jones Jesse Ragan |
| Foundry | Hoefler & Co. |
| Date released | 2000 |
| Variations | Gotham Rounded, Gotham Condensed, Gotham Narrow, Gotham X-Narrow, Gotham Bold |
Since creation, Gotham has been highly visible due to its appearance in many notable places. This has included Barack Obama's 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party. The font has also been used on the cornerstone of the One World Trade Center in New York. It is also the current font used in MPA title cards for film trailers in the U.S.
Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler. Companies that notably use the font are Taco Bell, Golf Galaxy, ABS-CBN Corporation (ABS-CBN Entertainment, ABS-CBN News, ABS-CBN Sports, the television network of the same name, and some subsidiaries such as Star Magic), The Cartoon Network, Inc. (Cartoon Network, Cartoon Network Productions, and Cartoon Network Studios), and formerly in the logos for Discovery, Inc. and ViacomCBS, currently Paramount Global.