Goldfish (cracker)

Goldfish are a fish-shaped cracker with a small imprint of an eye and a smile manufactured by Pepperidge Farm, which is a division of the Campbell Soup Company. The brand's current marketing and product packaging incorporate this feature of the product: "The Snack That Smiles Back! Goldfish!", reinforced by Finn, the smiling goldfish mascot with sunglasses. The product is marketed as a "baked snack cracker" on the label with various flavors and varieties.

This article is about the brand of snack crackers. For other uses, see Goldfish (disambiguation).
Goldfish
Cheddar Goldfish crackers
Product typeCrackers
OwnerPepperidge Farm
CountryUnited States
Switzerland
Canada
Introduced1962 (1962)
MarketsWorldwide
Previous ownersKambly
Tagline"The Snack that Smiles Back"
Websitewww.pepperidgefarm.com/product-categories/goldfish-crackers/
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