GoPro
GoPro, Inc. (marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California.
| Formerly | Woodman Labs, Inc. |
|---|---|
| Company type | Public |
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| Industry | |
| Founded | 2002 |
| Founder | Nick Woodman |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | |
| Products | |
| Revenue | US$1.01 billion (2023) |
| US$−75 million (2023) | |
| US$−53 million (2023) | |
| Total assets | US$968 million (2023) |
| Total equity | US$556 million (2023) |
| Owner | Nick Woodman (64%) |
Number of employees | 930 (2023) |
| Subsidiaries |
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| Website | gopro |
| Footnotes / references | |
It developed a quadcopter drone, Karma, released in October 2016. In January 2018, Karma was discontinued. Also in January 2018, the company hired JPMorgan Chase to pursue options of selling the company. However, a month later, the CEO denied this. GoPro has continued its business in manufacturing action cameras.
GoPro frequently partners with athletes, the company has partnered with Kelly Slater, Jimmy Chin and Jonas Deichmann. In 2016, GoPro had 160 athletes on its payroll.