Georgetown Institute for Consumer Research
The Georgetown Institute for Consumer Research (GICR) is an academic institute within the McDonough School of Business at Georgetown University that was founded in 2012.
The Georgetown Institute for Consumer Research logo | |
| Type | Academic institute |
|---|---|
| Established | 2012 |
Parent institution | McDonough School of Business Georgetown University |
| Location | |
| Website | msb |
The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics. GICR has several goals:
•Support faculty research in consumer analytics and insights;
•Develop student expertise in consumer analytics through offerings such as the MBA Certificate in Consumer Analytics and Insights;
•Collaborate with organizations interested in consumer analytics and insights; and
•Convene stakeholders for events related to consumer analytics and insights.
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