Toys "R" Us
Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.
Logo used since 2007 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded |
August 2021 (revival) |
| Founder | Charles Lazarus (original) WHP Global (revival) |
| Headquarters | 5 Wood Hollow Road Parsippany-Troy Hills, NJ , United States |
Number of locations | 2 stores (451 stores inside Macy's) |
Area served | Worldwide |
| Products |
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| Parent | |
| Divisions |
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| Website | toysrus macys |
While originally considered a category killer, the rise of mass merchants and online retailers cost Toys "R" Us its share of the toy market. The company was further hampered by a significant debt load, the result of a leveraged buyout organized by private equity firms. The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third parties.
In August 2021, WHP Global announced that Toys "R" Us would be opening over 400 stores within Macy's starting in 2022. The flagship store is located in New Jersey at the American Dream shopping and entertainment complex. A second flagship store was opened inside the Mall of America in Bloomington, Minnesota in November 2023.