Geo (automobile)

Geo was a brand of small cars marketed by General Motors (GM) as a subdivision of its Chevrolet division from 1989 to 1997.

Geo was a joint venture between GM and Japanese automakers to compete with the growing small import market in the United States during the mid-1980s. Subcompact cars and SUVs, either badge engineered or based on Japanese models, were produced by GM at its facilities in North America or imported from Japan. Geo was discontinued after the 1997 model year and merged into Chevrolet. The Geo Metro, Prizm, and Tracker were sold as Chevrolets from the 1998 model year until their discontinuances in 2001, 2002, and 2004, respectively. In this sense, Geo existed until 2004, even with the Geo nameplate being dropped in mid-1997.

Asüna, a counterpart marque to Geo in Canada, was introduced by GM in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.