Frucor Suntory

Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina. Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.

Frucor Suntory Beverages Limited
Company typeSubsidiary
IndustryBeverage
Founded1962
FounderNZ Apple and Pear Board
Headquarters,
Area served
New Zealand
Australia
Netherlands
Spain
United Kingdom
Argentina
Sweden
Indonesia
Japan
Key people
Darren Fullerton (CEO), Tsutomu Santoki (CFO)
ProductsV Energy Drink, Mizone, Just Juice, Pepsi, Pepsi Max, Boss Coffee, Maximus, Rockstar, Gatorade, NZ Natural, FreshUp, Mountain Dew, 7 Up, The Real McCoy, h2go, Ribena, Lucozade, G-Force, Up & Go
ServicesDistributor and Manufacturer of Non-Alcoholic Beverages
Number of employees
800 (as of 2014)
ParentSuntory
Websitewww.frucorsuntory.com
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