Foregrounding

Foregrounding is a concept in literary studies that concerns making a linguistic utterance (word, clause, phrase, phoneme, etc.) stand out from the surrounding linguistic context, from given literary traditions, or from more general world knowledge. It is "the 'throwing into relief' of the linguistic sign against the background of the norms of ordinary language." There are two main types of foregrounding: parallelism and deviation. Parallelism can be described as unexpected regularity, while deviation can be seen as unexpected irregularity. As the definition of foregrounding indicates, these are relative concepts. Something can only be unexpectedly regular or irregular within a particular context. This context can be relatively narrow, such as the immediate textual surroundings (referred to as a 'secondary norm'), or wider such as an entire genre (referred to as a 'primary norm'). Foregrounding can occur on all levels of language (phonology, graphology, morphology, lexis, syntax, semantics, and pragmatics). It is generally used to highlight important parts of a text, aid memorability, and/or invite interpretation.