Feiyue
Feiyue is a Chinese shoe brand founded in Shanghai owned by Dafu Rubber Co., Ltd. The brand was acquired by Feiyue International, a subsidiary of BBC International LLC (no relation to BBC News) in 2014.
| Product type | footwear |
|---|---|
| Owner | DaFu Rubber Company (China) Feiyue International (Worldwide) |
| Produced by | DaFu Rubber Company (Shanghai) |
| Country | China |
| Introduced | 1958 |
| Markets | Worldwide (Concentration: United Kingdom, United States, China, France) |
| Registered as a trademark in | Feiyue International: United States, France, Australia, New Zealand, South Korea, Taiwan DaFu Rubber: China |
| Website | chinafeiyue.cn feiyue-shoes.com |
The word "Feiyue" (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyin: fēi yuè) means "to leap" or "to fly over" and is reminiscent of the Great Leap Forward.
The shoes were first produced in Shanghai during the 1920s. Since 2006 there have been two separate companies creating Feiyue shoes: Da Fu Rubber and its subsidiary manufacturer, Double Coin Holdings, and a French company operating separately from the original Chinese company.
A number of performers wore Feiyue China shoes during the opening of the 2008 Summer Olympics in Beijing. Actor Orlando Bloom was spotted wearing the French version of Feiyue shoes.
The Chinese factory has 3,000 employees producing 36,000 pairs a day, with an average of 5,000,000 pairs sold in China yearly.