The Association for UK Interactive Entertainment

The Association for UK Interactive Entertainment (Ukie) is a non-profit trade association for the video game industry in the United Kingdom (UK). Ukie was founded in 1989 as the European Leisure Software Publishers Association (ELSPA), then changed to Entertainment and Leisure Software Publishers Association (ELSPA) in 2002, and to its current name in 2010.

The Association for UK Interactive Entertainment
AbbreviationUkie
Formation1989 (1989)
TypeTrade association
PurposeSupporting the UK video game industry
Location
  • London, England
Area served
United Kingdom
Key people
Dr Jo Twist OBE (CEO)
Websiteukie.org.uk
Formerly called
  • European Leisure Software Publishers Association (until September 2002 (2002-09))
  • Entertainment and Leisure Software Publishers Association (until September 2010 (2010-09))
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