Elmo Roper
Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was an American pollster known for his pioneering work in market research and opinion polling, alongside friends-cum-rivals Archibald Crossley and George Gallup.
Elmo Roper | |
|---|---|
| Born | July 31, 1900 Hebron, Nebraska, United States |
| Died | April 30, 1971 (aged 70) West Redding, Connecticut, United States |
| Occupation | Public opinion analyst |
| Years active | 1933–1966 |
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