Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.

This article is about the Google service aimed at advertisers. For the Google service aimed at publishers, see AdSense.

Google Ads
Other namesGoogle AdWords
Developer(s)Google
Initial releaseOctober 23, 2000 (2000-10-23)
TypeOnline advertising
Websiteads.google.com

Google Ads is the main source of revenue for Alphabet Inc., contributing US$224.47 billion in revenue in 2022.

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