Doritos
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
"Nacho Cheese" flavored Doritos | |
| Product type | Tortilla chip |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Country | United States |
| Introduced | 1964 (nationwide in 1966) |
| Related brands | |
| Markets | International |
| Tagline | "Another Level" |
| Website | doritos |
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.
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