Developer relations

Developer relations, abbreviated as DevRel, is an umbrella term covering the strategies for building mutually beneficial relationships between organizations and developers as the primary users, and often influencers on purchases, of a product. Developer relations is a form of platform evangelism and the activities involved are sometimes referred to as a developer program or DevRel program. A DevRel program may comprise a framework built around some or all of the following aspects:

• Developer marketing: Outreach and engagement activities to create awareness and convert developers to use a product.
• Developer education: Product documentation and education resources to aid learning and build affinity with a product and community.
• Developer experience: Resources like a developer portal, product, and documentation, to activate the developer with the least friction.
• Developer success: Activities to nurture and retain developers as they build and scale with a product.
• Community: Nourishes a community to maintain a sustainable program.